About Us

WE ARE CREATING DOG FOOD FOR DOGS.

As you might expect from any dog food company, our first priority is to make the highest quality, most nutritious, crave-worthy dog food. But a surprising difference is that we are sourcing ingredients and flavors that appeal to dogs, not just making human food for dogs.

Infographic & Other Value Propositions

Fully Recyclable Packaging*

*where facilities exist

Our aim is for our packaging to be as good for the planet as the food it holds. That’s why each bag of RootLab™ is 100% Recyclable. So when your dog has devoured all of his food, you can recycle the bag in collection bins outside of stores like Target, Wegmans and Walmart. Find a location near you here.


Shipped UPS Carbon Neutral